Environmental graphic system
Adams, Massachusetts
This program positions the town against other Berkshire county villages noted for their cultural resources. Adams owns the ‘natural’ position. Sited below Mount Greylock, one of the largest peaks on the Appalachian Trail and site of one of the first ski runs in America, Adams is blessed with trails, streams, and views. We designed the bear icon and images to give a visual hook to the marketing. We also coined the tagline: 'Hike it, bike it, ski it, see it.' The sign system enhances visitor use of a local rail trail.
Adams, Massachusetts
This program positions the town against other Berkshire county villages noted for their cultural resources. Adams owns the ‘natural’ position. Sited below Mount Greylock, one of the largest peaks on the Appalachian Trail and site of one of the first ski runs in America, Adams is blessed with trails, streams, and views. We designed the bear icon and images to give a visual hook to the marketing. We also coined the tagline: 'Hike it, bike it, ski it, see it.' The sign system enhances visitor use of a local rail trail.
