Air Now
AirNow is a time-critical, charter airfreight company. We devised a visual and verbal strategy that would clearly position this company for more sales. Along with Robin Outwater, their director of marketing, we coined a new name, AirNow, and the tagline: When your freight can’t wait.
If you view the word 'air' as an imperative, it creates a forceful call to action in the marketplace.
AirNow is a time-critical, charter airfreight company. We devised a visual and verbal strategy that would clearly position this company for more sales. Along with Robin Outwater, their director of marketing, we coined a new name, AirNow, and the tagline: When your freight can’t wait.
If you view the word 'air' as an imperative, it creates a forceful call to action in the marketplace.
