Bank of Bennington
We helped the Bank of Bennington change its visual image to reposition the bank against larger rivals. We designed a Vermont icon referencing items found in the nearby mountains. Since most competitors used green as their corporate color, we suggested a Fall color. We designed a symbol that evokes pine cones, oak leaves – natural growth metaphors. It was also our intent that the symmetrical design also suggest back-to-back letter Bs.
We helped the Bank of Bennington change its visual image to reposition the bank against larger rivals. We designed a Vermont icon referencing items found in the nearby mountains. Since most competitors used green as their corporate color, we suggested a Fall color. We designed a symbol that evokes pine cones, oak leaves – natural growth metaphors. It was also our intent that the symmetrical design also suggest back-to-back letter Bs.
