Berkshire Botanical Garden
The Berkshire Botanical Garden is a refuge of beauty for gardeners. The Garden, however, competes for funding dollars and gate receipts with all the other Berkshire attractions – the Norman Rockwell Museum, the Berkshire Theatre Festival and Tanglewood. In order to differentiate the Garden, we created the tagline: “The Berkshire’s Other Culture: Horticulture” and chose a ‘bird in the bower’ mark that reflected not only plants but the garden environment as a whole.
The Berkshire Botanical Garden is a refuge of beauty for gardeners. The Garden, however, competes for funding dollars and gate receipts with all the other Berkshire attractions – the Norman Rockwell Museum, the Berkshire Theatre Festival and Tanglewood. In order to differentiate the Garden, we created the tagline: “The Berkshire’s Other Culture: Horticulture” and chose a ‘bird in the bower’ mark that reflected not only plants but the garden environment as a whole.
